Understand the Product
Packaging is more than a product protection; it’s a channel for your brand to communicate to its customers and serves as an integral marketing tool. Acknowledging the importance, our process begins with understanding the product and its competitors, recognizing the challenges and opportunities. We go through the in-depth study of the product in conjunction with the client.
Identify the Consumer
Our research and development team engage in a research, understanding the product’s target community, their behaviour, understanding their persona to gain insights into making the packaging enticing.
Draft a Prototype
The research material is handed to our in-house design team who have a combined industry experience of over 10 decades and are familiar with demographic design preferences of numerous countries. The design team begin with a sketch of the packaging designs and are revised after several rounds of brainstorming sessions with the clients. In the end, a sample prototype is developed.
Initiate Production
Post satisfactory approval of the design prototype, the packaging is further tested for its strength, aesthetics, efficiency and ease of use. Finally, the packaging goes for production at our state-of-the-art manufacturing unit, adhering to stringent quality tests. We also offer a mass distribution of the product post-production.
